It takes a lot of effort to develop a mobile app. Developers need to have flexibility and focus, while paying attention to various factors. It is quite possible for them to create something that doesn’t fully appeal to the primary customer base. Here are some important factors developers need to consider.
1. Too Many Features
Many mobile device users install an app to get an access to only a few important features. However, giving out too many features can end up confusing them. It is important to make sure that you provide a highly streamlined experience. Users should be able to quickly access core features. Not emphasizing on a single important feature on an app could also result in lower number of downloads.
2. Lack of User Research
It is not a good thing to start developing an app without understanding the use case for the audience. You should make sure that you are truly answering their needs. If you want to engage your audience with an app, it should be a very useful tool for them. You need to survey the audience and get a full understanding of their requirements.
3. Lack of Testing
Thousands of new apps are released each day for iOS and Android. It means that you may already find a lot of competition out there. So, it is important to test your app before releasing it to the public. If you don’t want you app to fail, it is important that you perform an extensive beta testing.
4. No Focus on App Retention
Many developers seek to get more downloads, but not as many focus in retention. A lot of users uninstall an app, minutes after they open it for the first time. The icon and screenshots may look appealing, but the actual app itself is disappointing for them. Getting plenty of downloads don’t guarantee that your app will be a success. A truly successful app is indicated by frequent uses and people are anticipating for the next update of the app. Your app will be well received if it focuses on relevance and retention.
5. Development on Too Many Platforms
In many cases, developers are only able to maintain the app only on a single platform. It is obviously tempting being able to reach many users on different platforms. However, this requires plenty of resources and time. There’s also a possibility that what works on a single platform, won’t work well on another.
6. Ignoring Negative Feedbacks
It is important not to dismiss all feedback, especially the negative ones. For developers, one-star reviews are much more valuable than five-star ones. Of course, you can’t please everyone, but you still need to please most of your customer base.
7. Taking the Easy Route
It takes a lot of time to develop new mobile apps, and you can’t take a shortcut to get good results. You can’t reuse old ideas or previous blocks of codes. There’s no copy and paste in developing quality mobile apps. A perfect app provides value and it’s unique compared to the competition.
8. No Detailed Understanding About Mobile Platforms
You should weigh pros and cons of various mobile platforms. Often, developers release apps for both iOS and Android. However, if you lack enough resources, it is a good idea to choose only one platform for your app. You should understand about the target audience of each platform and choose a platform that can best meet your goals.
9. No Value Proposition
Mobile apps should have unique value propositions. Developers need to think long and hard before they choose the route to take. Without a good value proposition, the audience may have negative perception about your app and they won’t download it.